SEO Tactics: Yes, No, and Maybe

Search Engine Optimization can get in the way of good history writing.  I ran passages from the works of the world's greatest historians and they failed SEO stress tests.  I used Youst SEO as the evaluator.  Francis Parkman and Edward Gibbon were the historians I used.  So what  SEO tactics should history bloggers use?    

Yes: Key words (and key phrases) in URL of post and alt tag in images.

No: Using key words in body that undermines quality of writing.  Dumbing down writing to pass Fleishman Tests.

Maybe:  Key word in title.  Key word in first paragraph.

Even though SEO presents special problems for history writers, SEO does not need to be ignored entirely.

Cossacks Conquer Siberia

What story has been more dramatic in history than how a small army under Yermak Timofief conquered the last redoubt of the barbarians in 1581?  Unlike Cortez's conquest of Mexico or Pizzarro's conquest of Peru, the Siberia/Mongolia region had launched barbarian invasions of civilizations from China to Europe and Africa since the beginning of civilization.  Sometimes the inhabitants of the region had expanded and pressured neighbors to migrate outward and thereby pressure their neighbors and so on until barbarians inhabiting remote regions bordering on civilizations in turn had to migrate and invade. 

One looking at history from the vantage point of the Roman Empire would have thought the homeland of the barbarians to be so strong that only the largest and most determined army could have conquered it.  That Yermak's men did it on a Cortez-style invasion, makes this story both so remarkable and important.

For more information on <i>Prelude to the Siberian Conquest</i> here is an installment from Cossaks Conquer Siberia by Nickolay M. Karamzin: http://dld.bz/eDC5z

and

Don't forget The Basic History Library (free). ------------->

Make Your History Content More Accessible

Whether it be a blog or a social media group, how can you find the information you want?  Face it, history blogs produce great treasuries of content but not so great pathways of accessing it.  We over-rely on that old search box.  Key word searches cannot be the end of content management.

We history bloggers can do better.  We must better index our content. 

History blogs need both the equivalent of a front-of-the-book Table of Contents and a back-of-the-book Index.  Major pathways for the history blog should be: (1) geographical by region, (2) chronological by era, and (3) categorical.  Major categories of history include political history, military history, social, cultural, economic, and religious history. 

How much more likely would you want to use a blog that allows you to drill into the content through gateways such as those suggested above?

Akbar Solidifies India

His grandfather established the Mughal Empire. Akbar conquered the great highway into the Decan -- Malwa, Khandesh, Berar, Ahmadnagar. He raised Abul Fazl to the command of the four thousand. He revitalized India's culture while promoting tolerance for all religeons.

For more information on Akbar and India here is an installment from Akbar Establishes the Moghul Empire In India by James Wheeler: http://dld.bz/eDqpD

and
Don't forget The Basic History Library (free). ------------->

Beware of "Top History Blogs"

Google "History Blog" or anything similar and links to "Top 100 History Blogs" or something similar will show high up in the search rankings.  Investigate a top blog in such a listing and find that their latest post was done months and years ago.  Not always but too often.  Is it too much to ask that one of the criteria for judging a blog to be "top" is that it is still active?

Two suggestions to improve "top history blog" listings:  (1) disclose selection criteria and (2) set an "as of" date, such as "Top History Blogs of 2015".

These top lists reflect badly on history blogging in general as well as history groups in social media.  Contrary to the impression given by those top sites, there are many fine history blogs going on.

Champlain Surrenders Quebec

During the 30 Years War, the English captured Quebec for the first time. The French in Canada had not yet made their colony self-sufficient. It still relied on supplies from France. In 1629 those supplies were intercepted, the colony starved, and their leader surrendered.

For more information on English Attack Quebec here is an installment from The History of France in Canada by Francis Parkman: http://dld.bz/eCTGG

and
Don't forget The Basic History Library (free). ------------->

Saint Bartholomew Day Massacre Gets Out of Control

1572, Paris. The massacre of the Protestants by the Catholics led by the Prince of Conde was out of control.  The occasion was the marriage of the Prince of Navarre to the Princess Margaret.  One man entered Margaret's private chambers, begging for her protection.  Elsewhere in the palace, King Charles gave Henry, the bridegroom an ultimatum:  convert in three days or loose his head.  Outside the palace, Paris began to burn.

For more information on <i>The Massacre Gets Out of Control</i> here is an installment from The St. Bartholomew Day Massacre by Henry White: http://dld.bz/eCESA

and

Don't forget The Basic History Library (free). ------------->