SEO Tactics: Yes, No, and Maybe
Search Engine Optimization can get in the way of good
history writing. I ran passages from the
works of the world's greatest historians and they failed SEO stress tests. I used Youst SEO as the evaluator. Francis Parkman and Edward Gibbon were the
historians I used. So what SEO tactics should history bloggers use?
Yes: Key words (and key phrases) in URL of post and alt tag
in images.
No: Using key words in body that undermines quality of
writing. Dumbing down writing to pass
Fleishman Tests.
Maybe: Key word in
title. Key word in first paragraph.
Even though SEO presents special problems for history
writers, SEO does not need to be ignored entirely.
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